The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising. ISBN: 9783836568524

[{"t":"The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising Hardcover – March 16, 2018\nby D\u0026ad (Editor)\nProduct details\nPublisher ‏ : ‎ Taschen America Llc (March 16, 2018)\nLanguage ‏ : ‎ English\nHardcover ‏ : ‎ 536 pages\nISBN-10 ‏ : ‎ 3836568527\nISBN-13 ‏ : ‎ 978-3836568524\nItem Weight ‏ : ‎ 2.1 pounds\nDimensions ‏ : ‎ 5.75 x 2 x 7.75 inches\nIn 1995, the D\u0026AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D\u0026AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes."}]